Consumer products
Sydney Sweeney’s Dr. Squatch “bathwater” soap: the stunt that sold out
A limited soap tied to Sydney Sweeney and marketed around her bathwater became one of the most talked about celebrity product stunts of the year.
The Dr. Squatch collaboration is a case study in turning a mildly absurd idea into earned media. A limited soap marketed around Sydney Sweeney’s bathwater generated exactly the reaction the brand wanted: disbelief, jokes, and a fast sell out. This page will carry the full account.
The campaign at a glance
- Brand
- Dr. Squatch
- The hook
- Soap marketed around her bathwater
- Result
- Sold out, heavy earned media
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