The tracker
Every Sydney Sweeney ad campaign.
One page per campaign. Updated as new deals and controversies land.
Novig
Sydney Sweeney’s Novig ad, explained: the nude betting campaign that lit up the internet
Sydney Sweeney went nude for Novig, a sports prediction app she also holds equity in. It landed days before the NFL season and drew fast backlash from female athletes.
American Eagle
Sydney Sweeney’s American Eagle “great jeans” campaign and the wordplay that blew up
Before Novig, the American Eagle denim campaign built around a “great jeans” pun became Sweeney’s first self made national news cycle.
Dr. Squatch
Sydney Sweeney’s Dr. Squatch “bathwater” soap: the stunt that sold out
A limited soap tied to Sydney Sweeney and marketed around her bathwater became one of the most talked about celebrity product stunts of the year.