Sweeney Ad Watch
Standards

Editorial standards

How we source, check and label our coverage.

Sourcing

Every factual claim is tied to primary reporting from established outlets, brand statements, or on the record quotes. We link our sources on each page so you can verify them yourself. When a figure comes from a brand’s own marketing rather than independent verification, we attribute it as a brand claim rather than stating it as fact.

Opinion vs reporting

We do both, and we keep them distinct. Sections that report what happened are written to be neutral. Sections that argue a point of view are clearly framed as commentary. Our commentary is protected opinion on matters of public interest.

Images

We do not hot-link or republish agency and paparazzi photography. We use our own graphics, licensed images, or clearly attributed editorial material.

Affiliate and advertising disclosure

Some pages contain affiliate links, which are always labeled as such. If you buy through them we may earn a commission at no extra cost to you. Affiliate links are never presented as endorsements by Sydney Sweeney or by the brands we cover. Display advertising is kept modest and never allowed to overwhelm the reporting.

Corrections and right of reply

We correct errors promptly and transparently. Anyone named in our coverage may request a right of reply through our contact page.

Independent commentary. Sweeney Ad Watch is an independent commentary and news publication. It is not affiliated with, authorized by, endorsed by, or sponsored by Sydney Sweeney, Novig, American Eagle, Dr. Squatch, or any brand mentioned. All trademarks belong to their respective owners. Coverage is editorial opinion and reporting on matters of public interest. See our editorial standards.